IUL leads & appointments · United States
$40 for the lead.
$75 when it's on your calendar.
Exclusive IUL prospects — every one aged 30 to 60, screened on health status and on what they can actually fund monthly, and already familiar with what an IUL is. We qualify them, book them, confirm them and chase the reschedules. Buy as many or as few as you can work.
Illustration only. 35% of delivered leads book an appointment. Close rate, carrier, target premium and persistency are yours, not ours. Assumes each booked appointment eventually sits, since a no-show is rebooked at no extra booking fee. Move the sliders to your own numbers.
How an appointment reaches your calendar
Five steps, and none of them are yours.
We spend
Our ad account, our budget, our creative. You never touch a campaign or a card.
Pixel targets
A seasoned pixel reads behavior before and after the click and pushes spend toward real intent.
We qualify
Age, health status, monthly funding capacity and IUL awareness are checked before a lead is sent.
We book and confirm
We work the lead, put it in your live calendar, then remind and re-confirm ahead of time.
You present
You show up and sell. If a booked prospect doesn't, we replace that appointment free.
The difference
Most vendors sell you contact information. We sell you a conversation.
A name in your CRM is not revenue. It becomes revenue only if that person picks up, stays on, and agrees to sit down — and every vendor in this industry hands you the name and leaves the other three jobs to you.
The typical lead vendor
- You pay per name, then do the chasing yourself
- Same lead sold to three or four producers
- Aged data recycled into "fresh" batches
- Monthly minimums and annual contracts
- Every no-show comes out of your pocket
RenoEdge
- $40 for the lead, $75 once it's booked. Nothing else
- Exclusive to one producer. Always. No shared tier
- Fresh only — we don't sell aged data
- No packages, no minimum. Buy what you can work
- No-show? We rebook it, and the booking fee is on us
Pricing
Three numbers. That's the whole price list.
Exclusive, fresh and qualified. Sent to you and nobody else.
Charged when the appointment goes on your calendar. If the prospect doesn't show, the replacement carries no booking fee.
Campaign build, funnel, calendar integration and confirmations. No retainer, no contract, no minimum order.
We fund the media, so you never open an ad account or approve a budget — you're paying for delivered work, not for a test. Nothing is locked in: if the leads aren't converting for you, you stop buying. Weekly volume and scheduling are set on the call.
Producers running RenoEdge
The difference shows up in the first ten seconds.
Licensed IUL producers working RenoEdge prospects, in their own words.
I'd been buying from three different sources and thought I was saving money. The difference here is that nobody has spoken to these people before I do. Same script, same me — completely different reception on the other end.
MikeIUL Producer · TexasI spent three years optimizing my cost per lead. Nobody ever told me that's the wrong number. The moment I started tracking what it actually costs me to place one case, every decision I'd made about buying looked different.
JohnIUL Producer · New YorkThese people already know what an IUL is. I'm not spending the first fifteen minutes explaining indexing and caps to somebody who thought they clicked a retirement calculator. I get to have the conversation I'm actually good at.
TimIUL Producer · AlabamaI used to spend most of my day on the dialer to get in front of two people. I dial a fraction of that now and I'm writing more business than I was before. That's not a sales pitch, that's just what my calendar looks like.
AlexIUL Producer · FloridaNo contract is the only reason I tried it. I went in expecting to walk after a week. I've been buying ever since and scaled up several times over — because they have to earn it again every order, which is exactly how it should work.
MarkIUL Producer · New JerseyAgency names withheld — we don't publish our producers' books. Individual results vary and nothing here is a guarantee of what any producer will write.
Answers
What producers ask on the first call.
What happens if a booked prospect doesn't show?
The $75 is billed when the appointment goes on your calendar, not when it's attended — so we chase the confirmation, not you. If the prospect no-shows, we rebook them or put a replacement appointment in the same slot, and that replacement carries no booking fee.
Is there a minimum order?
No. No packages, no monthly minimum, no commitment beyond what you've already bought. Order what you can actually work in a week and adjust from there.
Are the leads exclusive?
Yes. One prospect, one producer. We don't run a shared tier at any price, and nobody is called again by another agent from the same campaign.
How are they qualified before I see them?
Age 30 to 60 — nobody over 60 reaches you. Health status, since a prospect who won't get through underwriting is a wasted appointment for both of us. How much they can realistically put into a policy each month. And enough familiarity with indexed universal life that you're not starting from a definition. Anyone who misses those doesn't reach you.
Do I have to run or fund the ads?
No. The ad account, the spend and the creative are ours. You pay per lead delivered and per appointment booked — never for impressions, clicks or a testing budget — and there's nothing to cancel if you decide to stop.
How many appointments will I get, and how fast?
Campaigns go live within a few business days, and leads start arriving from that point. Weekly volume depends on your state and how much you can work — we set a cap together so you're never buying more than your calendar can hold.
Fifteen minutes. Your state, your close rate, your numbers.
We'll run the math against what you're paying for leads now, agree a weekly volume you can actually work, and you'll know on the call whether it's worth starting.
Book your call [email protected]